LOLO is an educational magazine for kids and teens. Its slogan is "Happy, Smart, Brave !" The magazine is designed for all the literate children and their parents that will read it to their kids.

The goal of the magazine is to develop thoughts, style, and knowledge of children "flavoring" all this with color illustrations, games, puzzles etc. The magazine provides a great variety of topics on sports, music, arts, literature, zoology, science, geography, history, fun and others. All this is presented in quite accessible way and is very entertaining.

Every subject has a special section in the magazine.

The sections are 12 but their number is constantly growing. They are multiplayer, interesting, impressive and educational. It is noteworthy that the section entitled "Travel Diary" presents LOLO’s adventures and travels to the regions of Armenia and to abroad. Together with LOLO children have a good fun and get introduced to own and foreign countries. Another section "Wonderful Library" presents new exclusive tales and comics that will become bases for many books to take their proper place in the library of every child.

There is also another section entitled "English Lesson" where children and teens can enjoy games, puzzles, and tales in English. This section is prepared jointly with the British Council Armenia. In addition, the magazine organizes various competitions that get a big response by children and teens. These competitions are available in the special section entitled "For Example" where the letters received from LOLO’s small readers are published.